One company. Two stories. Two websites.
Apollo has grown from a print-and-copier dealer into a full business-technology partner — and now a service-robotics dealer. The website hasn't kept up with either. This plan fixes both at once.
A ground-up rebuild of the corporate site — modern design, simpler navigation, and conversion paths that turn visitors into booked conversations.
A standalone website that does nothing but sell Apollo's PUDU service robots — to restaurants, hotels, healthcare, warehouses, and facilities teams.
The website still sells the company Apollo used to be.
- ✕ The story is fragmented — a visitor can't quickly see that Apollo delivers IT, print, cloud, licensing, and robotics under one roof
- ✕ Robotics is invisible and mislabeled: the site's "robotics" content is actually software automation (RPA), not the physical PUDU service robots Apollo now sells
- ✕ The design signals the past, not the future — it reads like a traditional copier dealer, not a company positioned around AI and automation
- ✕ Weak conversion paths, limited mobile optimization, and thin SEO
- ✓ Managed IT, cybersecurity, cloud & network services
- ✓ Copiers, printers, managed print & fleet management
- ✓ Microsoft & Azure licensing, document workflow software
- ✓ A full PUDU service-robot lineup for hospitality, retail & facilities
- ✓ 25+ years · Xerox Platinum · Texas HUB certified · BBB accredited · family-owned
A typical agency builds 20 pages. We build thousands.
Here's the thing most web companies won't tell you: Google doesn't rank businesses — it ranks pages. A 20-page website can only show up for a handful of searches. So instead of building you a brochure, we build a page for every service you sell, in every city and suburb you serve — each one written to win one specific search.
Someone in Pearland needs a copier. They don't search for "office technology partner" — they search exactly this. This page exists only to win that search.
A different buyer, a different city, a different service — its own dedicated page, already written, already ranking-ready.
And on the robotics side: a restaurant owner in Katy searching for a server robot lands on a page about robots for Katy restaurants — not a copier homepage.
Every page follows the same playbook: real, substantial content — not thin duplicates — targeting one service (or one robot), in one place, for one kind of buyer. Multiply that across every city, suburb, and neighborhood in Greater Houston, and across every Texas market for the robots, and the math gets big fast.
This is the difference between a website that looks good and a website that gets found. A 20-page site competes for maybe a dozen searches. This engine competes for tens of thousands — every one of them a buyer with intent, typing exactly what you sell.
What success looks like
Rebuild: apolloofficesystems.com
A ground-up rebuild of the corporate site: modern design, streamlined architecture, faster performance, and conversion paths designed to turn traffic into booked conversations.
- New visual system built on Apollo's brand
- Modern, responsive layouts for desktop, tablet, and mobile
- Simplified navigation and clear information architecture
- Custom iconography and imagery direction
- Home, About / Why Apollo, and Industry Expertise
- Service pages: Managed IT, Managed Print, Copiers & Service, Software & Licensing, Document Workflows, Virtual Desktop
- Products, Partners, Resources / Articles, Contact
- The location engine: 4,800+ dedicated city × service pages across Greater Houston
- Clear separation of software automation from physical robotics
- Robotics teaser page that hands off to the dedicated robotics site
- Quote-request and "book a consultation" forms on every service page
- Prominent click-to-call and contact CTAs
- Integration with Apollo's existing support / account portals
- Optional visitor-identification tie-in for anonymous-traffic lead capture
- Modern CMS so Apollo can edit content in-house
- On-page SEO, schema markup, sitemap, and 301 redirect mapping
- Core Web Vitals performance tuning & image optimization
- Analytics, event tracking, SSL, and accessibility best practices
- Content migration of existing articles and product data
Preserve, and foreground, what works: What already works carries over: Apollo's credentials (Xerox Platinum, Texas HUB, BBB), partner brands (Xerox, Canon, Kyocera, Lexmark, HP, Microsoft Gold, Cisco, Epson, SentinelOne, NinjaOne, GIDR.ai), and the existing article library — rebuilt into a stronger frame and visible within seconds of landing.
A dedicated site for Apollo's robotics division
Service robotics is a different sale to a different buyer. A restaurant owner shopping for a delivery robot doesn't care about copier fleets — and shouldn't have to dig past them. This site does nothing but sell robots.
Restaurant, hotel, healthcare, and facilities buyers land on a site built entirely around their problem — labor shortages, cleaning at scale, guest experience — not office copiers.
Dedicated SEO, paid campaigns, and a lead funnel for robotics, measurable on its own and marketable aggressively without diluting the Apollo corporate brand.
- Standalone site architecture, brand treatment, and responsive design (shared design DNA with the Apollo rebuild)
- Individual product pages for each PUDU model with specs, imagery, video, and use-cases
- Solutions-by-industry pages: hospitality & restaurants, retail, healthcare & senior living, warehousing & logistics, facilities
- The robotics location engine: 5,000+ pages pairing every robot and industry solution with every major Texas market
- Lead-generation core: "Request a demo," "Get a quote," and financing/lease inquiry forms on every product page
- Comparison / spec tables so buyers can self-qualify the right robot
- SEO targeting service-robot search intent, plus analytics and conversion tracking
- CMS-managed so Apollo can add models, pricing, and promotions independently
Premium delivery + mobile marketing robot with AI voice interaction and dual screens, built for restaurants, hotels, and retail floors.
3D-perception sweeper for large venues up to 100,000 m², 24/7 operation, 70 cm cleaning width and smart obstacle avoidance.
AI trash recognition and spot cleaning for big venues, 5x efficiency, active dust control, user-friendly design.
300 kg load capacity, VSLAM+ deployment, IoT elevator/e-gate control and swappable attachments for 24/7 industrial delivery.
Smart scrubber with 20,000 PA suction, multi-dimensional cleaning, and real-time component monitoring for tough stains.
Red Dot 2023 winner, 4-in-1 scrub/sweep/vacuum/dust-mop with auto water & charging and no plumbing modification.
The positioning that ties both sites together: Most robotics vendors sell hardware and disappear. Apollo is a 25-year technology-services company with real infrastructure behind the product — local service and repair, managed support, and financing/leasing experience. The robotics site leads with that difference: buy a robot and get a partner, not just a device.
Five phases, both sites, ~10 weeks
Both sites run through the same build workflow, sequenced so the Apollo rebuild and the robotics site share design decisions and nothing gets built twice.
Kickoff, brand and content audit, sitemap and wireframes for both properties, keyword and competitor research.
Visual design system and page mockups for the Apollo rebuild, then adapted for the robotics site. Review and sign-off before build.
Development of both sites, content migration and writing, product page assembly, forms and integrations wired up.
Cross-device testing, performance and accessibility tuning, redirect mapping, analytics, and coordinated go-live for both sites.
Post-launch training so your team can self-manage, plus an optional ongoing plan for updates, SEO, and lead-gen optimization.
One flat rate for both sites.
A flat, bundled rate for both properties — not agency day-rate pricing. Same scope, well below a traditional agency quote.
Optional add-ons, quoted separately: deep content writing beyond what’s included, blog/article migration, an online store / product-catalog module, service-portal integrations, professional photography or video for the robots, and paid-search campaign setup.
Entirely optional and billed separately from the $5,200 build. Hosting help, minor edits, and monitoring are included at every tier.
Hosting support, minor content edits, uptime & security monitoring
+ Monthly content updates, on-page SEO monitoring
+ Priority turnaround, ongoing conversion optimization, optional visitor-ID & lead-capture integration
Let's build both sites
Confirm your details below to approve. We send the deposit invoice the same day and book the discovery kickoff.
Questions first? Call (832) 419-5202
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Check your inbox — your confirmation is on the way. Here's what happens next.
We send the deposit invoice ($2,600) the same day — paying it locks in your start date and kicks off discovery on both sites.
Kickoff: brand assets, content audit, and the PUDU product packet — then sitemaps and wireframes for both properties.
Design and build: core pages plus the full location engines — 10,000+ pages across both sites. You review and sign off before anything goes live.
Final payment ($2,600), then a coordinated launch of both sites — targeting roughly 10 weeks from kickoff.