Prepared for Ali Mokaram
Don't fight Zehl. Outflank him.
Houston personal-injury law firm SEO is one of the most expensive battlegrounds in the US — Zehl, Brian White, Terry Bryant all have 20–45 years of backlinks and six-figure monthly budgets. Silverback doesn't have to fight that war. As a claims-consulting company, you operate in a category those firms can't enter: lead aggregation, settlement consulting, and multi-firm case routing. Different SERP, different buyer, dramatically more winnable.
The system
Six pieces that turn injured people searching Google into routed leads.
Programmatic page system — 3,000+ pages
Case type × city × neighborhood × modifier. Car accident settlement Sugar Land, Camp Lejeune lawsuit Houston, Jones Act injury Pasadena, 18-wheeler I-10 Houston lawyer — pages generated at every intersection of intent and geography across Houston metro and statewide Texas.
Settlement calculators — the lead engine
Up to five interactive calculators (car, truck, slip & fall, mass tort estimator, Jones Act). Users enter inputs, get a range, hand over name/phone/email before results render. Direct CRM routing to your dashboard — you decide which firm each lead goes to.
Hub-and-spoke architecture
Seven practice-area hubs (auto, truck, slip/fall, mass tort, maritime, wrongful death, premises) with hundreds of spoke pages each. Internal links flow authority from spoke traffic back to money pages — calculator + free consultation CTAs.
Brand identity (Eric, Creator Studios)
Silverback Claims logo, color system, type, and visual direction that reads premium consulting — not a budget injury mill. First impression closes leads before they pick up the phone.
Schema, GBP, indexing infrastructure
LegalService + FAQ + LocalBusiness schema markup, Google Business Profile setup and optimization, Search Console indexing batches managed actively week by week.
Spanish-language layer (Month 6 bonus)
Month 6Houston metro has the third-largest Spanish-speaking population in the country and almost no PI consulting site serves it well. We mirror the highest-converting page templates in Spanish at scale.
Keyword strategy
What injured people search before they call a lawyer.
Three tiers, each serving a different stage of the buyer journey. Together they create a funnel that captures traffic from "what just happened to me" all the way to "which firm should I call."
Example programmatic pages
Generated at the intersection of case type × geography × modifier. 3,000+ unique pages with real search intent behind each one.
codewcg.com/car-accident-settlement-sugar-land-tx/ codewcg.com/slip-fall-claim-the-woodlands-tx/ codewcg.com/camp-lejeune-lawsuit-houston-tx/ codewcg.com/jones-act-injury-pasadena-tx/ codewcg.com/18-wheeler-accident-i10-houston/ codewcg.com/truck-accident-settlement-calculator-texas/ The lead engine
Settlement calculators — the highest-converting tool in legal lead gen.
Calculators work because they trade something valuable (an estimate) for contact info. Zehl and Brian White don't need them — their brand does the work. Silverback is new, so the calculator becomes the trust-builder. Every submission collects name, phone, email before showing results, then routes straight to your CRM. Ali decides which firm each lead goes to.
Car accident calculator
Liability %, medical bills, lost wages, pain & suffering multiplier → estimated range
Truck accident calculator
Same as car + commercial vehicle modifier, FMCSA violation flag
Slip & fall calculator
Property type (commercial / residential), injury severity, comparative fault
Mass tort calculator
Drug/product type selector → average MDL payout range with disclaimer
Jones Act calculator
Seaman status + injury type + maintenance & cure calculation
Architecture
Hub-and-spoke. Authority flows down. Leads flow up.
Practice-area hubs anchor each major case category. Programmatic spoke pages target specific case × location intent. Internal linking pushes authority from high-traffic spokes back to hubs, and from hubs to the calculator + free consultation CTAs.
Already working in another vertical.
Same playbook, different vertical. For Junk Removal Veterans we built a programmatic SEO system with no ad spend that produced 70,000+ indexed pages, 146 organic leads/month, and crossed $72K in a single month. Keywords change. The infrastructure is identical. Below is real data pulled live from junkremovalveteran.com's Google Search Console — the same playbook proposed here.
The compounding curve
28-day click totalsFrom under 5 clicks/day to 100+ clicks/day. Each row is the day Search Console marked a new milestone — pages don't slow down, they accelerate.
What's actually driving traffic
Top queriesjunk removal veterans junk removal veterans llc junk removal near me Personal injury and mass-tort search in Texas has higher volume and dramatically higher per-lead value than junk removal. This same trajectory at PI consulting economics is the case.
Pulled live from Search Console
Screenshots, untouched
Search Console — last 90 days. The hockey-stick around late March is when programmatic pages started compounding.
All numbers pulled directly from Google Search Console. Available on request.
Investment
One foundational build. One monthly engine.
Pricing reflects a discounted rate due to the relationship with Adrian and the long-term partnership model. Standard build rate for a project of this scope is $15,000–$20,000.
Website, programmatic system, calculators, brand
Everything on the deliverable list, built and launched in 4 weeks.
- Custom WordPress build — full site
- Silverback Claims logo & brand identity
- Programmatic page system (3,000+ pages)
- Settlement calculators (up to 5 tools)
- Lead capture + CRM routing
- Schema markup (LegalService, FAQ, LocalBusiness)
- GBP setup + optimization
- GSC + Analytics + indexing infrastructure
Content velocity + management
Content velocity, social, indexing management, reporting. Begins Month 2.
- Monthly content batches (blog + new programmatic pages)
- Social content with Eric (Creator Studios)
- GSC monitoring + active indexing management
- Monthly reporting + strategy call
- Thin-page audit + cluster optimization
Roadmap
Six months to a self-sustaining lead system you own outright.
Foundation build
Domain, WordPress, theme, branding locked. Seven practice-area hubs live. First 500 programmatic pages submitted to GSC. Schema deployed. GBP claimed. Car + truck calculators live. First indexing batch confirmed.
Content velocity
2,000 pages indexed. All five calculators live. Blog cadence started. Lead routing tested end-to-end.
Authority
3,000+ pages indexed. First backlinks acquired. Eric ships social content. Brand presence visible across Google + social.
Lead capture
Calculator lead flow operational at scale. First consistent organic form submissions tracked in CRM.
Optimization
GSC data review. Double down on converting clusters. Thin-page audit and pruning. 50–150 organic leads/month is the realistic target.
Scale
Statewide Texas expansion. Spanish-language layer launches. LSA campaign optional. System owns its category.
Compounding
System runs itself. Ali routes leads. CodeWCG manages and scales. No restart from scratch — ever.
Next steps
Five things to get started.
- 1
Confirm direction — Silverback Claims consulting model (not law-firm route). Sign the NDA above and accept this proposal.
- 2
Invoice sent to 713-927-7690 for the foundational build. First payment processed to kick off.
- 3
Materials list: company logo direction (or Eric starts from scratch), Google account for GBP, brand color/preference notes.
- 4
Eric begins logo design. Chris begins domain + site architecture.
- 5
Week 1 kickoff call to align on page targets, calculator inputs, and lead routing preferences.
Ready to outflank the field?
Hit accept or pick up the phone — we'll get the build queued and the kickoff call scheduled this week.