The Short Answer
A website redesign runs anywhere from $2,500 to $20,000 or more, and the gap between those numbers isn't random. It comes down to three things: how many pages your site has, whether you need custom functionality (forms, calculators, booking systems, integrations), and whether you're also paying for copywriting and SEO setup. A five-page service site for a plumber is a completely different project than a 40-page manufacturing company site with product specs, a quote request workflow, and location-specific landing pages.
Most small and mid-size businesses land in the $3,500 to $10,000 range for a full redesign. Below that, you're usually looking at a template swap with minimal customization. Above $10,000, you're paying for serious custom builds, advanced functionality, or a site large enough to warrant significant architecture work.
The single biggest cost driver isn't design. It's scope creep after the project starts. We'll come back to that.
What Each Price Tier Actually Gets You
| Price Range | What You're Typically Getting |
|---|---|
| $500 – $2,000 | DIY platforms (Wix, Squarespace) with minimal setup help. Freelancer template installs. Little to no custom design. No SEO structure built in. |
| $2,500 – $5,000 | Entry-level redesign from a small agency or experienced freelancer. Clean design on a proven theme, basic on-page SEO, mobile-optimized. 5–15 pages. Limited custom functionality. |
| $5,000 – $10,000 | Mid-tier full redesign. Custom page layouts, proper site architecture, location or service landing pages, contact/lead capture forms, basic integrations (CRM, scheduling). 15–50 pages. SEO setup included. |
| $10,000 – $20,000 | Complex builds. Larger page counts, e-commerce, CPQ tools or configurators, custom database-driven content, advanced SEO strategy including programmatic foundations. |
| $20,000+ | Enterprise scope. Hundreds of pages, complex integrations, dedicated project teams, ongoing retainers built in. |
The $500–$2,000 Range
This is the DIY or near-DIY zone. You might hire someone on Fiverr or Upwork to install a WordPress theme and plug in your content. You'll get a site that looks presentable, but it won't be built to rank or convert. There's no real strategy behind the structure. If you're a brand-new business with zero budget and just need something live, this can work temporarily. It shouldn't be your long-term plan.
The $2,500–$5,000 Range
This is where real work starts. A competent freelancer or small agency can do a clean, professional redesign at this price point for a service business with a modest page count. You should expect a mobile-optimized site, properly configured contact forms, and some attention to on-page SEO (title tags, meta descriptions, heading structure). What you usually won't get is a deep build for organic search, custom integrations, or more than 15 pages of properly designed content.
CodeWCG's builds typically start at $5,000. Below that number, it's hard to do the work we want to do and have it actually perform.
The $5,000–$10,000 Range
This is the sweet spot for most B2B service companies, including HVAC contractors, roofers, law firms, and regional manufacturers. At this range you should be getting custom page templates (not just a theme dropped on your content), a clear information architecture, proper internal linking, service and location pages built out, and a lead capture setup that actually routes inquiries somewhere useful. If you're also getting keyword research and a content strategy baked into the build, that's the right level of thoroughness.
The $10,000–$20,000 Range
Once you cross $10,000, you're typically dealing with one of a few scenarios: a large site with dozens to hundreds of pages, a build that includes e-commerce or quote generation tools, or a project that has programmatic SEO components. Programmatic SEO means building out hundreds or thousands of city-and-service pages automatically from a structured content system. That's not manual page-by-page work. It requires proper development, a content template strategy, and technical SEO architecture. This is a significant part of what CodeWCG builds.
The $20,000+ Range
At this level, you're usually in multi-phase project territory. Think national or regional brands, multi-location operators, companies with complex product lines, or businesses that need custom web applications alongside a marketing site. This is also where ongoing monthly retainers become part of the picture rather than a one-time project fee.
Mistakes to Avoid
Choosing the cheapest quote without asking what's actually included
A $2,500 quote and a $5,000 quote can look identical on a proposal until you ask what's in scope. How many pages? Who writes the copy? Is SEO setup included or is that extra? Does "mobile-optimized" mean they tested it on one phone or that they actually built responsive layouts? Get a specific deliverables list before you sign anything.
Treating design as the goal instead of lead generation
A redesign isn't a vanity project. Your site exists to rank in search results, answer the right questions, and turn visitors into phone calls or form fills. Plenty of business owners spend $8,000 on a beautiful site that gets 200 visitors a month and generates almost nothing. If your agency isn't talking about page structure, site speed, conversion flow, and organic search from the first conversation, they're selling you a brochure.
Skipping the content work
Most redesign quotes don't include copywriting, or if they do, it's minimal. You'll be handed a staging site and asked to "fill in your content." This is where projects stall for months and launch dates slip. If you can't write your own copy, budget for a copywriter or work with an agency that has one in-house. Placeholder content on a live site hurts both conversions and rankings.
Not planning for ongoing maintenance
A website isn't a one-time purchase. WordPress core, plugins, and themes update constantly. If your site isn't maintained, it becomes a security risk and starts breaking. Some agencies build the site and disappear. Ask about hosting, maintenance plans, and what happens if something breaks six months after launch. A $200/month hosting and maintenance agreement is worth budgeting for.
Letting scope grow after the project starts
This is the most common budget killer. The project starts as a 10-page redesign. Then you need an estimator tool. Then a blog section. Then a careers page. Then integrations with your field service software. Every addition that wasn't scoped at the start costs more and takes longer. Before you sign a contract, spend 30 minutes writing down every feature you might possibly want. Put it in the scope. Your future self will thank you.
How CodeWCG Approaches This
Our builds start at $5,000 and most B2B service site redesigns come in between $5,000 and $15,000 depending on page count, functionality requirements, and whether programmatic SEO is part of the build. We're a development-first shop based in Houston, and we're direct about what we charge because clients who don't understand the price usually become clients who argue about scope. We'd rather have that conversation upfront.
We build primarily on WordPress with custom architecture. When it makes sense for a client's market, we layer in programmatic SEO, which means building out hundreds or thousands of indexed pages targeting city-and-service keyword combinations. One of our junk-removal contractor clients crossed $72,000 in a single month from organic traffic alone, no ad spend, running a site with over 70,000 pages indexed. That's not a typical result for every client in every market, but it's what's possible when the build is done right and the site has enough surface area to compete across geographies. Our own production site runs 193,000+ pages indexed across programmatic city and service combinations, so we're not selling something we haven't done ourselves.
What we won't do: we won't quote a project, collect a deposit, and hand you a modified template with your logo swapped in. We won't build sites that look good in a screenshot but have no SEO structure. And we won't disappear after launch. We've worked with 60+ B2B clients since 2019, including federal contracts (CAGE 02E52), and the businesses that get the most from working with us are the ones willing to have a real conversation about what they're trying to accomplish before anyone talks about colors and fonts.
Final Answer
A website redesign costs $2,500 to $20,000 for most small and mid-size businesses, with the majority of serious B2B service companies landing in the $5,000 to $10,000 range. The price is determined by page count, custom functionality, whether SEO is built into the architecture, and how clearly the scope is defined before work starts. Skip the cheap template jobs if you actually need the site to generate leads. Invest in the right foundation, define your scope tightly, and treat the build as a business asset, not a line item to minimize. If you want to talk through what your specific redesign would cost and what it should include, that conversation starts below.